WHEN THE GP SAYS NO.
It happens, and it should. Here is what it looks like from your side.
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A no is not a verdict on you. It means the GP, looking at what you wrote, decided that treatment at a distance is not the right next step. There are three common reasons.
The first is that something needs checking in person first: blood pressure, a blood test, an examination. You are told what, and the sensible next step is your own GP with that specific request. The second is that something you already take, or a condition you already have, rules out the treatment that would otherwise be considered. The third is that, in the GP's view, something else is likely to help more than a prescription, and the GP tells you what.
In each case you get the reason in plain language, through your account, and you can ask a follow-up question. What you do not get is an alternative product. Frankly does not sell anything, so there is nothing to sell you instead.
The programme fee covers the review, and the review is what you received. That is the deal, and it is the reason the GP can say no without anyone losing money by it.
An independent GP decides. A licensed pharmacy dispenses. Frankly organises and follows up.